GMCL Toolkit 5Cs

Managing supplier-customer relationships is key to ongoing business-to-business commercial success.

So, how should we manage those relationships? What should we focus on, and how would we go about it?

The 5 Cs Customer Relationship Assessment tool / app will answer all these questions, enabling measurement of b2b relationships and providing advice and guidance on what to do.

Target audiences include salespeople and key account managers, sales managers, and even vendor relationship managers.